PRIMARQ is the next generation of residential real estate finance. For decades, the pursuit of the American Dream of home ownership has largely been facilitated by borrowing significant funds from banks and other lending institutions. Over the last five years, we have all seen the challenges and the damage done from excessive leverage to home buyers and owners, financial institutions and even the federal government.
We, at PRIMARQ, believe that the method of financing a home purchase or accessing the equity in the home is in need of change. In response, we have developed a new capital exchange, where global accredited investors invest equity capital alongside home buyers in their purchase of homes as well as provide existing home owners a new avenue to monetize their equity by selling a portion of their residence. With transactions known as “equity sharing,” our market is a comprehensive system that enables private investors to provide funding to buyers and owners in exchange for an ownership interest in the home, rather than lending money against the current value and requiring monthly payments. The investor is motivated by the potential appreciation in value.
View PRIMARQ as the NASDAQ of residential real estate equity. Our capital market exchange allows investors to review investment opportunities, bid and invest equity funds in owner‐occupied real estate. Additionally, our secondary market allows for investors to liquidate their investments on a discretional basis, so liquidity is not dependent on a property being sold or refinanced. Unlike purchasing rental property, investors can co‐invest with a party who has similar interest in maintaining the property and experiencing its potential appreciation, while not being subject to responsibilities and liabilities of being a landlord. And for the home buyer or home owner, you can access funds that can enable more affordable and sustainable home ownership.
PRIMARQ has been designed with both the investor’s and home owner’s/home buyer’s interest at heart.We have created a transactional platform to objectively describe investment opportunities, standardizing disclosures for comparative analyses, dynamically pricing investment stakes in the properties, standardizing transaction structures, facilitating transaction closing, as well as providing for after‐market support and information services.
Our team consists of thought leaders in real estate, banking and finance, academia, economics, and housing policy. Collectively, we understand the challenges of the existing methods and seek to offer a better, and needed, approach to financing owner‐occupied real estate.
Welcome to PRIMARQ, the next generation…