While investors certainly look for compelling returns, there is a growing practice of investing for other reasons, such as those that contribute to the social good. The diversity of properties included in the PRIMARQ exchange invest in areas that can benefit a broader agenda.
We see some PRIMARQ investments as “triple bottom line.” For those who are not familiar with the term, allow us to provide the following:
Triple bottom line refers to measuring the success of an initiative or investment not only in economic terms, but in social and ecological terms also. In the US, home ownership has been a longtime national agenda, with innumerable research studies stating that home ownership positively impacts the socio-economic fabric of neighborhoods and communities, driven in large part, by pride of ownership and the impact on children. Additionally, there are increasing levels of “green” home investing, whether through energy conservation improvements, like adding solar panels, or building homes closer to places of employment, thereby reducing exhaust emissions. Through PRIMARQ, investors can reap economic returns, while enabling new home ownership as well as providing funds for existing home owners to reinvest in their homes to create a more ecologically sustainable place to live.
Through PRIMARQ, you have the opportunity to “make a difference”.
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