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PARTNERS
PARTNERS: Real Estate Agents

PRIMARQ understands the effects of recession on your industry nationwide. Full-time agents are becoming part time agents and most of you are struggling to stimulate sales. Your client-buyers struggle to come up with a sufficient down payment. Those who can are concerned about using all their liquidity as they’ll have nothing left after buying a home. Further, they worry about the size of their mortgage and the resultant monthly payments. Or they aren’t happy with the properties or neighborhoods within their reach. Those of you who represent sellers struggle to have your clients’ properties stand out among the sea of foreclosures and REOs, against which they are unfairly compared.

You, as a real estate agent, are the primary point person for the consumer in the purchase or sale of residential real estate. You provide information about market conditions, prepare marketing materials, seek out suitable properties and spearhead the real estate transaction process. The real estate agent is a trusted advisor to the home buyer or seller who ensures that the property transaction is successfully completed. However, current market conditions, particularly with less available financing, have made closing transactions more difficult than ever before.

Enter PRIMARQ.

PRIMARQ is a tool that can “enable” you and differentiate you as a service provider. PRIMARQ is an exchange where you can help…

Home Buyers
  • Raise debt-free, interest-free, payment-free incremental down payment capital;
  • Qualify for the home purchase more readily;
  • Buy a home more affordably;
  • Sustain mortgage payments more comfortably;
  • Buy the house they really want, not just the one they can afford;
  • Make the transition from renter to home owner; and
  • Avoid PMI and possibly jumbo loans.
Mortgage Lenders
  • Pursue more prudent loans with lower LTVs;
  • Lend to buyers with lower debt-to-income (DTI) ratios; and
  • Originate saleable loans without government guarantees.
Yourself
  • Lead each client to a financeable transaction;
  • Increase customer loyalty by delivering added value;
  • Differentiate yourself from other agents;
  • Extend your relationship with buyers and sellers by serving them between the traditional buy/sell transactions with equity monetization and investing; and
  • Enjoy more opportunity and more commissions.

Whether you are representing a buyer or a seller, the financing of the transaction is critical. PRIMARQ offers a whole new approach to real estate finance for the buying and selling of real estate. With PRIMARQ you can also enhance and elongate your client relationship. By understanding the PRIMARQ system, your client relationship isn’t limited to just the “buy” or the “sell”. During the period of ownership, as your client’s property appreciates in value, it may make sense for the home owner to diversify some of his home equity into other asset classes. Through PRIMARQ, you can assist your client in preparing an equity sharing transaction, and find a new way to monetize your relationship.

PRIMARQ won’t make sense for every transaction, but we encourage you to evaluate what the PRIMARQ exchange has to offer you and your clients. Sign up for PRIMARQ alerts and the Exchange newsletter so that you can stay on top of PRIMARQ opportunities as they happen.

REAL ESTATE AGENT FAQ
WORKING WITH BUYERS
  • How does working with a PRIMARQ investor complement working with a lender?
    Working with PRIMARQ can complement working with a lender for the purposes of home buyer qualification and lowering their interest rate:
    • Home buyer qualification - a PRIMARQ investor could provide additional down payment capital so that the lender’s required down payment threshold will be met and the loan funded.
    • Lower interest rate - a PRIMARQ investor could provide additional down payment capital so that a lender doesn’t have to offer a higher-interest jumbo loan.
  • Are PRIMARQ investors involved with the buyer in the negotiation process with the seller?
    No. Buyers don’t align with investors and then shop for a house together. Involving an investor is a later step in the process. The buyer shops for the home they want and when an offer is accepted, they seek investors to participate as co-investors.
    Here is a simplified process flow:
    1. Your buyer finds a home they like.
    2. Your buyer makes a contingent (contingent on financing, including a mortgage and a PRIMARQ investment) offer to seller.
    3. Negotiate until your buyer and the seller come to terms.
    4. PRIMARQ will then, with your help, package the home and buyer investment opportunity for investor review.
    5. Investors will be able to bid on the opportunity to supply the desired down payment assistance.
    6. Investors bid on how much equity they will require to supply the desired funds. PRIMARQ’s auction pricing is intended to minimize the level of equity offered to access the necessary funds.
    7. When the auction closes, the winning investor(s) provide the money to escrow.
    8. Escrow continues and concludes.
WORKING WITH PRIMARQ
  • How can I decide if working with PRIMARQ makes sense for me and my clients?
    PRIMARQ is an objective and transparent marketplace. We believe it is our obligation to educate you on how the process works and the potential advantages and disadvantages so you can make an informed decision about what is best for you and the clients you represent. To further your education, we recommend the following actions:
    • Read the available materials on the website to learn more about PRIMARQ, how it works, its advantages and disadvantages for those involved.
    And when the exchange opens:
    • Get a username by joining as a real estate agent and then participate in the online forums, asking questions and providing value to your peers and your prospective client community.
    • Participate in a real estate agent webinar where you will be given detailed instruction and be able to ask questions in a live format.
  • Are home buyers or investors able to search for me, or contact me, through the PRIMARQ site?
    Yes. If you are registered as a PRIMARQ-certified agent, then members and even visitors to the PRIMARQ site can find you.
  • May I seek business leads on PRIMARQ?
    If you want to cultivate leads on the PRIMARQ website then we suggest you:
    • Become a valued contributor on the various discussion boards and forums
    • Become a PRIMARQ-certified agent so that your credentials and capabilities are visible to our members
    You may not “scrape” the site in an attempt to build a contact or prospect list. It would be a violation of our Terms of Use and subject you to being banned from the site.
  • Do I need to register with PRIMARQ?
    Yes, you will need to register with PRIMARQ. You will also need to be educated about how PRIMARQ works by participating in a webinar specifically created to train you in how to benefit yourself and your clients through PRIMARQ’s products and services. Time will be allotted for questions and answers so that you will have confidence in how to use PRIMARQ’s services for your given situation. As a PRIMARQ-certified agent, you will be given access to dedicated email, live chat, and phone services so that you will have answers whenever you need them. The training and ongoing communications support are provided free of charge.
  • Does PRIMARQ have relationships with any real estate agencies?
    Yes, PRIMARQ has relationships with online and brick-and-mortar real estate agencies. We also have members of these industries on our advisory board to support our important strategic partners. The relationships will be announced prior to the launch of the PRIMARQ Exchange.
  • If I’m not employed by or associated with one of these brokerages, does this preclude me from working with PRIMARQ?
    No, you may work with PRIMARQ as an individual agent so long as you complete the PRIMARQ training.
  • Will PRIMARQ provide me with literature regarding co-ownership to share with my clients?
    Yes, when the PRIMARQ Exchange opens, we will provide collateral material that can be sent to your office or accessed online. Complementary samples can be shipped on request. Online PDF files can be downloaded and forwarded or printed at no charge.
  • Will PRIMARQ incentivize me for steering home buyers or sellers towards coownership and PRIMARQ?
    Actually, steering home buyers or sellers toward PRIMARQ co-ownership is an incentive for you in and of itself. Why? Because PRIMARQ’s additional capital allows your buyer clients to qualify if they otherwise might not. Furthermore, with a PRIMARQ investment, your clients can qualify to buy a larger home. More financeable transactions or larger transactions flow to your bottom line.
  • Who pays the agent’s commission? Is my cut affected?
    As with a traditional transaction, the commissions are paid by the seller of the home. If your agency represents the buyer then your commission will be affected by involving a PRIMARQ investor.
WORKING WITH SELLERS
  • Does the investor have a say in my commission rate?
    Not if you are the selling agent for a traditional home seller (without a PRIMARQ co-owner). If the home you represent is co-owned by a PRIMARQ investor then they will pay a pro-rata portion of all the selling expenses and will have a say in the decisions regarding the sale of the home, including your commission.
  • Who pays my commission on a home sale – the owner or investor?
    Both. Your commission will come out of escrow from the proceeds of the sale as a selling expense rather than as a check from one party or another. The final proceeds, after all the selling expenses are covered, will be split by the owner and investor in accordance with their agreement. So ultimately your commission will be paid for by both the owner and the investor according to their ownership share in the property.
  • Do I need to present offers on homes to both the investor and the owner, or simply the owner?
    Since both the owner and investor must approve the offer, it is in your best interest to present offers to all parties. If you present to only the owner, they will have to seek approval from their co-owning investor.
  • Can I sell the home to the investor, if they are a client, outside of PRIMARQ?
    According to their PRIMARQ agreement, the investor has first right of refusal on the purchase of the property if the home owner decides to sell. If the investor chooses to purchase the property, they can decide how they would like to finance the transaction - either with another PRIMARQ investor or not.